Capabilities
Eight sequenced phases — five focused on building and deploying the marketing engine, two on claimant intake and qualification, and one continuous optimization loop. Every phase has a named owner and a defined output, with firm checkpoints at the moments that matter.
Each phase of the engine compounds the next. Better strategy yields better creative; better creative yields better claimants; better claimants yield better firm outcomes — and the curve climbs.
Marketing Engine — Phases 01–05
We don't hand you off between agencies. Strategy, creative, landing pages, compliance review, and media deployment all sit on the same team, working from the same plan.
Engagements start at the senior level. We translate your litigation thesis, capacity, and economics into a written acquisition plan before a dollar is spent.
→ Owners: Senior strategist + analytics lead
Deliverables
We embed with your case management, signing, and review teams so the funnel we build matches the firm you actually run — not a generic intake spec.
→ Cadence: kickoff + weekly during ramp
Deliverables
A purpose-built funnel for the matter: brand, narrative, landing pages, ad creative, and tracking — produced in-house and engineered for sensitive subject matter.
→ Output: full creative library + funnel infra
Deliverables
Every campaign passes a documented compliance review before launch — bar rules, platform policy, consent, and disclosure infrastructure.
→ Gate: written sign-off required to launch
Deliverables
Coordinated launch across paid search, paid social, programmatic, connected TV, and content — sequenced to find qualified claimants without overheating any single channel.
→ Channels run in parallel, attributed individually
Deliverables
Intake & Qualification — Phases 06–07
Intake is operated by a trauma-informed third-party partner staffed with mental health professionals. Our QA desk verifies criteria alignment and coordinates retainers, ID, and claimant-supplied eligibility documentation before any file reaches your case team.
Intake is operated by a vetted third-party partner — trauma-informed and staffed with mental health professionals. Claimant dignity is the operating constraint, not an afterthought.
→ Operated by specialist intake partner
Deliverables
A dedicated QA desk verifies criteria alignment and coordinates collection of signed retainers, ID, and claimant-supplied eligibility documentation before files reach your case team.
→ Scope: retainers, ID, claimant-supplied docs
Deliverables
Optimization — Phase 08
Post-launch, the engine is tuned on live signal — creative, channel mix, landing pages, and intake scripts iterate against qualified-file economics, not vanity metrics.
→ Cadence: weekly tuning, monthly strategy review
Deliverables