Small, senior, accountable. Five core operators manage the entire stack.

15+ years building marketing systems for enterprise brands & law firms. Sets portfolio mix, channel allocation, and growth strategy across the partner book — with a relentless, data-driven approach to optimizing campaigns and maximizing ROI.

• [+]Legal lead generation
• [+]Paid media strategy
• [+]Partner growth

Owns day-to-day operations across acquisition, intake oversight, QA, and partner delivery. Translates strategy into repeatable systems and keeps every file moving from first contact to qualified handoff.

• [+]Operational systems
• [+]Vendor & partner ops
• [+]Pipeline throughput

Leads client relationships and account oversight across the partner book — sales, onboarding, training, and day-to-day success. Owns the systems that keep partners informed and supported: contact center, CRM, Monday.com, budgets, and campaign coordination.

• [+]Client relationships
• [+]Account oversight
• [+]Onboarding & training

Owns the data layer behind every campaign — attribution, cohort performance, and revenue forecasting. Turns pipeline signal into the decisions that allocate spend, prioritize channels, and protect partner economics.

• [+]Attribution & analytics
• [+]Revenue forecasting
• [+]Spend allocation

Primary point of contact for partner firms — managing day-to-day account operations, surfacing qualified case opportunities, monitoring lead quality, and keeping campaigns delivering consistent results. Builds long-term firm relationships through proactive communication and continuous optimization.

• [+]Day-to-day account ops
• [+]Lead quality monitoring
• [+]Partner communication